Khan, Ali Raza, and Mohammad Tarek Aziz. “Harnessing Big Data for Precision Marketing: A Deep Dive into Customer Segmentation and Predictive Analytics in the Digital Era”. AI, IoT and the Fourth Industrial Revolution Review 13, no. 7 (August 3, 2023): 91–102. Accessed December 22, 2024. https://scicadence.com/index.php/AI-IoT-REVIEW/article/view/14.