KHAN, Ali Raza; AZIZ, Mohammad Tarek. Harnessing Big Data for Precision Marketing: A Deep Dive into Customer Segmentation and Predictive Analytics in the Digital Era. AI, IoT and the Fourth Industrial Revolution Review, [S. l.], v. 13, n. 7, p. 91–102, 2023. Disponível em: https://scicadence.com/index.php/AI-IoT-REVIEW/article/view/14. Acesso em: 22 dec. 2024.